How To Find Low Competition Keywords With High Traffic? This is a question asked by everyone when they start a new blog or even experienced bloggers.
Now don’t get TOO hung up on levels of competition. I‟m serious. Providing you follow my methods, it’s a lot easier to rank for terms than you think.
Sure, sometimes you won’t rank but the vast majority of the time you’ll crush the competition with a one-day-old website and no backlinks! I’ve actually had a lot of angry emails from guys claiming I’m using black hat (weird tricks) tactics because they can’t understand how the heck I do it.
So what’s an acceptable level of competition? Well, that depends on the keyword. And because of that, this is an area that many guides leave out since it‟s something you’ll only really learn from personal experience…
But I wanted to come up with an exact system that you can use so that you’re not at too much of a disadvantage over the more experienced guys.
But remember that there’s no substitute for real experience and you may get it wrong the first couple of times.
Anyway, here are my “golden” competition guidelines:
First of all, let’s talk about a number of competing pages. Now, this is probably the most inaccurate way of doing things. I recommend that you follow my other guidelines as well, which involve researching the top results in detail since that‟s who you’re competing with – Not the thousands of guys on pages 2 – 50.
But anyway, it does help to give you an initial „feel for a keyword. Now, this will vary from keyword to keyword but as a rule, look for no more than 13,000 competing websites when you put your keyword in phrase marks. So, if your ‟keyword was lose weight really fast you would type into Google “lose weight really fast” and see how many pages it identified as a result. (The section where it says displaying 1-10 results out of #number, where #number is the number of competing pages).
I prefer, however, to analyze all the top-ranking websites in a bit more detail and try to gauge if I’ll be able to outrank them. So here are some tips on that:
Forum topics – If there are forum topics high up on page one (I don’t care how many views and replies they have) it’s usually a pretty good sign. Not just because you will outrank them but it shows a general lack of competition for the keyword.
Other snipers. Yes, there are a few of them around, and even though we’re often spread out you can run into keywords where there’s another sniper competing for it. A great example of this is Clickbank product names. Check out a product name on Google.
So, what do you do when there are other snipers anyway? Because particularly if you target product names, you will deal with some.
A quick reminder of what a Google sniper is: It isn’t someone who just has the keyword as their page title (every smart SEO marketer will do that). No, it’s someone who has basically devoted their whole website to that exact keyword. A telltale sign of a sniper is if you find the keyword in their domain name.
And how do you deal with them? Simple: There’s room for more than one – Remember that there are TEN positions on Google’s front page. And if one or two guys are ranking very well (top 5 results) then it’s almost good news, it means that sniper tactics definitely work here, so you’ll easily be able to rank too.
Even if there’s a whole load of snipers (like so many that they’re completely dominating the first page) I’ll often still give it a shot. Since my on-page optimization page methods are VERY effective and often I’ll to outrank them anyway.
Finding a Root Keyword – The 2 Different Approaches
So far, we’ve has gone through, in detail, what attributes you’re looking for when picking an opportunity. It’s a combination of a worthwhile amount of traffic, a market full of hungry buyers, a keyword related to buying, and an acceptable level of competition.
So, how do you actually find these keywords?
Well, first of all, we need to decide on a general area to look in. Basically… we need somewhere to start our search. Makes sense right?
Therefore, we need what’s called a root keyword.
A root keyword is usually one or two words that are commonly associated with a market. They are the first words you would type in if you knew nothing about the market in question. An example of a root keyword could be “affiliate marketing” or “lose weight”.
Now, truthfully, more experienced marketers will already have a pretty good knowledge of what markets sell and which don’t, so they can afford to just type random root keywords into the keyword tool and skip this section.
So if you are in that category, note that this section isn’t for you. This section is for the guys reading this who have literally no idea where to start.
So here’s how to quickly brainstorm topics and come up with a place to start your search.
There are two approaches I use. First, there’s:
The market-led way
This is looking for a keyword within a specific market. The easiest place to start if you’re new to this is by writing about something you’re interested in. I mean, why not? At this stage, you’re just as likely to find a worthwhile opportunity in a market you’re interested in as you are in one you’ve got no experience with.
So, if you like Golf then use Golf as your root keyword for the next section of this post.
Now, it’s always easier to write about stuff you’re genuinely interested in because…
One, you’re passionate about it and it will come out through the “personality” of your site (more on that later)
And two, because you’ll already presumably know a lot about the subject saving you research time.
And if you’d prefer to write about another topic, then there are literally thousands of ways to come up with ideas. There’s no wrong way to do it, so use whatever method you want. You could try browsing some forums, reading the newspaper, or any other methods you can think of.
My personal favorite is to go on yahoo answers (http://answers.yahoo.com/) and just browse through the various questions that people are asking. You can get a lot of ideas that way.
You can also use Yahoo answers to spot possible gaps in the market. This is actually another little gold nugget of mine…
If lots of people are asking similar questions on Yahoo then it‟s likely that they’ve conducted a search on Google and not found any quality results, which has driven them to yahoo answers to find the answer to their problem. You could capitalize by building a simple sniper site based around that keyword, and promoting a related product while answering their question. Then, people with that problem in the future won’t need to go to Yahoo answers since they’ll find your site first.
Whatever niche you decide on though, remember that you’ll need to monetize it, so make sure it’s got products to promote and desperate buyers too.
Because of this factor, I tend to use the product led way. For example, I’d love nothing more than to create a sniper site on surfing, as it’s a big hobby of mine, but there’s no (or not enough) money in it.
The product led the way
This is the method that I recommend because as I said earlier, you can write about almost anything (and become an expert too with enough free research).
The most important thing is that you make money doing it.
So, it’s better to make sure you can make money from the niche first.
Therefore, I tend to look for a product or group of products, that look like they would sell and THEN try to think of root keywords that describe what they’re about.
Here‟s some quick guidelines anyway (I‟m not going to go into it in detail) for choosing a product on Clickbank.
Now, while I don’t advise sticking solely to Clickbank, it is the best place to start. So when looking for a product on the Clickbank marketplace keep the following in mind:
- How much it pays: Go for one which pays more per sale if its gravity is also high. (Don’t be afraid to promote the higher ticket i.e. higher-priced products- You’ll earn more money!)
- High gravity: Usually will convert better = more money for you.
- The higher the gravity the harder it will be to find low competition keywords because they’ll be more competitive in the niche. This is also true even if the product has low gravity, but it is in a very popular niche such as weight loss.
- Try to find products where you earn commission on the backend sale too (a second sale that’s usually presented to the customer straight after purchasing the first item). It all adds up… Who doesn’t want to earn more money out of the same customer by then getting a commission on a SECOND product too?
Ok, so by now you’ve (hopefully) decided on a product or niche to target, and come up with a general search term like “golf”. Now I’m going to show you the process I use to find the actual keywords.
How to find the Long-tail keywords with Low Competition and High Traffic – Step by Step
So, after I’ve decided on a root keyword what I do is try to write down just 5 keywords (not the product name at this stage) that are closely related to it. If I’d found a product that was about how to talk to women for example, off the top of my head I’d write down:
How to talk to women Pick up lines Talking to women Conversation women Pick up girls
That took about 20 seconds and you really don’t need to be scientific about it. It just gives you a better starting point than typing in a single root keyword. Now, enter each one into the Google keyword tool, and at the bottom of the page select “download all keywords to .csv (for Microsoft Excel)”.
Link to keyword tool – https://adwords.google.com/select/KeywordToolExternal
Be aware that it’s unlikely any of the keywords on this page will be your sniper keyword, particularly if it’s a „mainstream market like make money online, dating, weight loss, etc. Why? Because thousands of marketers will have seen that exact same page and would have no doubt capitalized on any opportunities.
So, my secret is digging a little deeper…
Open up the excel document where all of the keywords you found are, and sort them by „average search volume’ so that those with the highest volume are at the top. Now, sift through all of the keywords that get over 2,000 per month (if you’re using my rule) and basically type each one into the keyword tool, to find long-tail variations of that keyword.
When I say sift in the spreadsheet, skip the keywords which aren’t specific to your product (keyword tool will give some unrelated results). So in the above example, I wouldn’t dig deeper into the term “women talking” because someone searching for that’s probably not going to be interested in a guide about seducing women.
Now, when you dig deeper by typing in each keyword with 2,000+ searches from the spreadsheet into the keyword tool, you’re then going to go through each of the keywords that the tool comes up with to hopefully find a winner (a keyword that fulfills the criteria I gave you earlier on in the chapter).
The only step left at this stage should be to identify the level of competition. This is simple enough, just type the keywords from the keyword tool into Google and see what comes up using the guidelines I gave you earlier. With practice, you’ll be able to get an overall picture of whether you can compete or not in less than a minute.
Save time by using your common sense…
Don’t bother typing in the obvious keywords (like the ones with 40,000 searches a month), look for the more obscure ones, ones that are still related to buying/a problem, but competition won’t be as high.
So, that’s how I find my keywords. You may have your own way. Mine may seem like a long-winded process but it’s really not. If you sit down for 30 minutes, an hour at the most, and really blaze through these keywords looking for one that meets all the strict criteria, you will usually find one if not several.
Obviously, there are some circumstances where you just won’t find one no matter how hard you look, and there’s somewhere you’ll find several in the space of ten minutes – That’s a situation where I’d make multiple blogs within the same niche.
Cashing in on product names – A unique approach
I want to talk about a way of creating these Google sniper blogs that completely cut out all this keyword research. That’s right, I’ve taught you all this great stuff and now I’m going to show you a method where you can pretty much forget about this entire chapter… Smart huh?
Let’s talk about one of my favorite things: Cashing in on a product name. „Cause man, there ain’t nothin’ sweeter…
High conversions from laser targeted visitors who are very eager to buy No keyword research necessary (since you already know the keywords) And if you find a gem then competition can often be surprisingly low too.
What do I mean that you already know the keywords? Well, obviously people are going to be searching for the product name and the related keywords which in my experience are, for any product:
Domain name Product name Product name review Product name scam Product name bonus (if it’s an internet marketing product)
The visitors are also much more likely to convert because they’re either looking for the merchant’s blog (which they’ll easily be able to access through your highly visible affiliate links) or a final review before they purchase – Something your site will also offer with a quality review.
And finally, competition is rarely that high. Excluding Clickbank products where competition can be fierce. (although you’ll probably still rank above 99% of marketers).
But if you want to create blogs around a product name then you need to start thinking beyond Clickbank… because there’s a massive demand for thousands of products.
which aren’t even on Clickbank (physical and info products) that you can cash in on through a variety of networks or independent programs.
There are some disadvantages to building blogs around specific products though:
Ranking can sometimes be tough since it’s often saturated with snipers with the same idea as you.
Some merchants don’t allow it. It’s their opinion that if a user is searching for the product name that they don’t need affiliates to „close’ the sale anymore.
But most crucially: Your blog lives and dies with the product. Your blog will be directly dependant on the efforts of other affiliates to create demand for it. And for short-lived products (many) you’ll only see a return on your efforts for a few months rather than years with the traditional Google sniper blogs.
This last point could also be seen as a benefit though, since other affiliates are doing all the work for you by getting “the word out” about the product, and you’re just stepping in at the last minute to get credit for the sale…
Making a blog exclusively about a product name is a good way to make some quick, almost guaranteed cash, but don’t only do this. Most of my blogs is targeting „normal’ keywords using the strategies mentioned earlier.
Still, I HIGHLY recommend you give this a shot and it’s certainly proved a very profitable strategy for me in the past.
So, that’s it! In this lesson, we’ve looked at a hell of a lot of stuff. You should now know exactly what your blog is going to be about and what keyword you’re going to target. Now we need to build the blog in the next lesson.